© George
Wuerthner
Old-growth western
larch,
Larix occidentalis
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- What It Is
- What It Does
- The Name
What It Is
The Larch Company is a for-profit,
non-membership conservation organization that
represents species who cannot talk and the human
generations to come. Legally, it is a limited
liability company under Oregon law, which gives
an entity the protections that corporations get
without having to hold that damn annual meeting
and do as much paperwork. I wholly own the Larch
Company. My official title is "Czar."
What It Does
The Larch Company carries out conservation
projects (see Current
Projects and Future
Projects).
These projects are either:
- paid for by clients;
- done on speculation (someday maybe
I'll get paid to do more of what I've
been doing); or,
- pro bono ("for the public
good").
Of course, in my opinion, all are for the
public good. Some goods just pay better than
others or in different ways than financial
remuneration.
I offer consulting,
write books,
and am available for public
speaking .
To diversify its revenues, The Larch Company
has gone into the
electric power business. Now the Larch
Company has two profit centers: The Electric
Power Division and the Political Power Division.
My accountant says, "if you're careful,
your life can be deductible." Since I spend
most of my time doing conservation projects, my
expenses are deductible (is this a great country,
or what!?).The Larch Company has been turning a
profit, and using the Paul Newman model of
capitalism: all profits go to charity. Unlike
Paul Newman, I neither give away as much money
nor accept requests.
The Name
"Andy Kerr and Associates" just
wouldn't do, so I formed The Larch Company.
I chose the name because:
- The western larch has a contrary nature
as a deciduous conifer.
- It's also a very pretty tree, especially
as it turns golden in the fall in
preparation for losing its needles. Click
here for another pretty picture.
I didn't consider this at the time, but it
works for me:
"Kerr runs the Larch Co., an
environmental consulting firm named after a
tree that thrives on scorched earth."
Andy
Kerr wages war on growth, by
Michelle Cole, The Oregonian, Sunday
June 4, 2000 page 1.
For the natural history of the western larch, click here.
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